During Covid, Virtue wanted to safely bring a smile to people’s faces, so we reached out to our clients at ABI and pitched them the SS Landshark. A street legal boat that brings the vibes of the water to people who can’t travel that summer.

Our clients are awesome and they loved it but considering they didn’t ask for this - they had very little budget to give. So I called up my friends at HMS Marketing and together we found a smart way to fabricate the boat and launched her Maiden Voyage, a 2 day event in and around Philadelphia with Eagles great Freddie Mitchell and local Yacht Rock band Boat House Row.

We had teasers leading up to the event, a christening moment with local media attendance, we safely gave out a ton of swag, played music in the streets, and became the highest social engagement stunt for the brand and people are already asking for the boat to come to their town.