Unless you have a peanut allergy - you love Peanut Butter Cups. With a little help from Will Arnett we launched a new campaign and we’re “Not Sorry” about enticing you.

Production Companies:

Launch: Mikon Van Gastel - Sibling Rivalry

Holiday: Trevor Shepard - WoodShop

I also helped Reese's go global by being the production lead on an international team that introduced China to this “peanut paste” that’s "surprisingly delicious".